Skapinker says that following the BP Deepwater Horizon oil well disaster, all companies should set aside time to discuss the implications of a catastrophe hitting their organization. A disaster can hit any firm so they should all take time to think what their potentially grave threats are and how they would deal with them. The Deepwater Horizon disaster highlighted the importance of having a well-rehearsed response ready for when things go wrong. Skapinker adds that there is little point in firms moaning about adverse media coverage should catastrophe hit. Round-the-clock news, blogs, and Twitter accounts are the way of the world now. The smart move is to prevent a disaster happening in the first place.
Michael Skapinker is an assistant editor of the Financial Times, a columnist and the editor of the FT’s special reports